NEWS

  • 27 Jul 2016 12:23 PM | Anonymous

    National Weather Service (NWS) Warning Coordination Meteorologist Ted Buehner was part of a natural hazards session at our recent March WFEA Conference in Olympia. He gave a short presentation on what the NWS offers to us who conduct outdoor festivals and events. Here is summary of what he presented that you can use to help keep your staff and visitors safe.

    Most of our outdoor events occur during the warm season. Our region’s summer weather hazards include thunderstorms with lightning, hail, heavy rainfall and even tornadoes, strong winds, blowing dust, excessive heat and even wildfires with smoke. The key is being weather aware in advance so we can be better prepared and plan ahead with contingencies if the weather turns inclement.

    Ted offered several tools for us to use. Here is a list...

    • NWS web sites – there are four NWS forecast offices that serve Washington


    Their web sites all start with www.weather.gov/  then the appropriate city like Seattle or Spokane. For example, the NWS web site serving the northeastern quadrant of Washington is www.weather.gov/spokane/

    There is a lot of information on each forecast office’s web site including a clickable forecast map, current weather conditions including Doppler weather radar loops, the Area Forecast Discussion composed by the forecasters on duty 4-times per day, and more. 

    • From the web site clickable map, you can find the latest forecast for your event site. Once you click on the map, the green box on the subsequent map shows where the site-specific forecast is.  You can fine-tune the location by clicking on the map again to pinpoint your desired location.
    • Scroll down and there is a hourly forecast icon. Click on it to find hourly forecast conditions for your location including temperature, wind, precipitation, the threat of thunderstorms and more.
    • For those smart-phone inclined, Ted highlighted the NWS mobile weather application of mobile.weather.gov/  It offers many of the same NWS web site features.
    • Another key element for your security and safety office, a NOAA Weather Radio receiver. There are 22 stations serving the state reaching over 96% of the population. NOAA Weather Radio is an all-hazards warning system (so more than just weather warnings) and is a key reception tool for Emergency Alert System (EAS) warning messages. Weather radio receivers are available at many radio electronic stores and on-line, and is a life-saver for the cost of a pair of shoes.
    • If questions arise or you have weather concerns, Ted said, ‘call us’. Here are the phone numbers for each NWS forecast office serving Washington state.
    • Seattle – 206-526-6095 x0
    • Portland – 503-261-9246 x0
    • Spokane – 509-244-0110 x0
    • Pendleton – 541-276-7832

    Given each of us have a focus on safety, Ted highlighted we are all Weather Ready Nation (WRN) Ambassadors and offered the WRN Ambassador web site to register at www.nws.noaa.gov/com/weatherreadynation/ambassadors  Check it out, register today and join the nationwide effort to help reduce loss of life and property to weather hazards together with all other thousands of WRN Ambassadors.

    Ted also suggested all of us get to know our local NWS forecast office Warning Coordination Meteorologist or WCM. The WCM is the key NWS liaison to all their core partners such as the emergency management community, area media, fire weather, hydrology, aviation, and marine communities, and many others. Here is a chart with the four WCMs serving the state.


    The natural hazards conference session also included Matt Auflick of Seattle Emergency Management discussing emergency preparedness, Shelly Chestler of University of Washington Earth Sciences addressing earthquake preparedness, and Richard Andersen, President and CEO of Seafair.  This session was quite informative!

    Each year we learn about an outdoor event somewhere in the nation or the world where weather became a hazardous factor and safety was jeopardized. Take advantage of what the NWS offers us here in the Evergreen State. Your effort to be more weather aware and weather ready could save lives and property at your venue. 

  • 01 Nov 2015 5:52 PM | Anonymous

    A New Generation

    Gen C-a term Google coined to describe people who care deeply about creation, curation, connection and community. It is more an attitude and mindset, not an age group, although it applies to 80 percent of Millennials. Some call them Generation We, the Net Generation, the Global Generation, or Millennials - but they are the fastest growing age group on the planet. Gen C behaviors have higher expectations from businesses, avoid advertising, and share experiences both good and bad.

    They are having a major cultural influence and "prefer spending discretionary income on experiences rather than consumer goods", says Jeff Rabhan, chairman of the Clive Davis Institute of Recorded Music at New York University. Ticket sales at summer festivals, live events and concerts in North America have hit record levels. Traditional television viewing is down, replaced by watching on demand programming, online and mobile video with one tv viewership exception - Sports. For example, the final Women's World Cup was watched by 23 million in the U.S. alone, generating an estimated nine (9) billion tweets worldwide. Video gaming (participation) is now bigger than the movie industry (passive consumption). The Puget Sound Business Journal states that "gaming competitions" between two individuals are being transferred to big screens in theatres, and people are buying tickets to watch them "play". This cultural impact and sponsorship can be seen in the dramatically changing nature of activation. Brands now have the ability to optimize creativity data, and are meeting the demands by using technology to make communications more relevant, personal and engaging.

    Event sponsors are no longer relegating their involvements to the time frame of the event but building it out to the surrounding six months. It is important to sell digital and social audiences as people rather than media to make sure that you won't be passed up by people and organizations now investing in the market and marketing transformation of these new communities. IEG, Puget Sound Business Journal, Google


    Yvonne Lerch, our new project manager for the annual Washington Festivals & Events Calendar will be contacting you in regards to marketing your events in the annual publication distributed throughout the state of Washington.

    A new regional map has been designed to coordinate with the Washington Trade Alliance's tourism publication.  The 4-color gloss 60,000 copies publication showcases our community celebrations and the events industry contribution to the state's economy. As industry's professionals, it is important to account for your marketing investment into the publication, but is also our responsibility to understand the value of the investment.  We attract visitors to our communities and provide a resource for businesses to promote their services that support the industry.

    The publication also provides a resource for food and craft vendors, a vital component to the success of many of our festivals. Ad space remains the same for 2015, but we did have to increase individual event listings to support the increase cost of shipping and printing.  This is the first increase in five (5) years, and part of the value package of getting your listing to all the communities in the state.

    Please email Yvonne for additional information.

    Board Development

    Board values are the guiding principles for the governing bodies of not for profits. These values are important to build high performing boards. It is the composition of the board that results in a set of guiding principles to advance the organization and serve its membership and its volunteers. Since elected board members bring their own individual interests and values, it is important for each individual to understand their responsibilities. They are not there for personal gain or fame, must be "up front" with their ideas as secrecy has no place in governance, and respect time; realizing the value of meetings and allocating time to fulfill commitments. Directors should have enthusiasm for the purpose and advancement of the organization, offer ideas and volunteer for tasks, and seek solutions with available resources. They represent the entire industry, committed for the long term, stay engaged longer than just a board meeting, and are more interested in giving than taking credit. Board members should be considered models of excellence in their community. We are always seeking new boards who are committed to teamwork with a board, committees, and staff. If you are interested in becoming a board member, please contact the office at info@wfea.org.
  • 01 Oct 2015 4:23 PM | Anonymous

    Note to Self: Stay Curious

    Your "Curiosity Quotient" is defined as whether or not you have a curious mind. If you have a high "CQ", you are more inquisitive and open to new experiences. You have a strong desire to know or learn something - the fuel for development. Stay Curious is the theme for the 2016 Northwest Festivals & Events Convention & Expo on March 13-15th in Olympia.

    Good leaders must remain intellectually curious and committed to learning. They're inquisitive and always looking for new ideas, insights and information. Handal says the best leaders understand that innovation and new approaches can come from many places and they are always on the lookout for knowledge or people who might inform them and give them an advantage. This convention provides event producers and businesses/services an opportunity to participate in their own professional development.

    Albert Einstein stated " I have no special talent. I am only passionately curious" Save the date, plan your budget, and join us to experience and explore the latest trends and knowledge in the events industry.


    Super Sunday Workshop

    Each year, previous convention attendees have requested more time with social media expert - Josh Dirks. His expertise is well known throughout the United States. This year, the entire workshop prior to the convention will be facilitated by Josh. The industry is constantly changing, and this is one workshop not to miss.

    Josh is the director of Digital Media - Kenna Media, LLC. His company's approach to marketing utilizes traditional and digital campaigns styles and they are some of the most successful in the industry.

    He is also co-founder and CEO of Project Bionic, a Seattle Social Media Marketing agency that helps customers develop a comprehensive social media plan with a layer of strategic thinking and creative applications. These packages continue to lead in a game changing industry.

    Ken Grant, VIP Marketing and Communications at Kelley-Ross Pharmacy Group said, "Josh is a rare breed. Beyond forward thinking, able to bridge the gap between today and tomorrows possibilities, while always being level headed - a cool cat! He can see so far into the future, but holds your hand so as to not get lost or overwhelmed along the way. Never losing focus and always reaching the finish line, no matter the journey it took to get there."

    Plan on attending the Sunday Workshop!


    Washington Festivals & Events Calendar 2016

    Time is growing short for our annual project. If you have not listed your events, and placed your ads, please contact Yvonne Lerch as soon as possible. The WFEA office receives calls year round looking for this publication. The usual question - inquiring why the events in their community are not listed. Unfortunately, it is up to you to list your events, and we hope you will represent your community by listing your festivities. If you have other event producers, please forward the information. This publication is not limited to WFEA members only.

    As industry's professionals, it is important that you take advantage of this marketing investment. We attract visitors to our communities and provide a resource for businesses to promote their services that support the industry. Please note, this publication also provides a resource for food and craft vendors , a vital component to the success of many of our festivals.

    Please contact Yvonne for additional information here.


    Board Development

    Board values are the guiding principles for the governing bodies of not for profits. These values are important to build high performing boards. It is the composition of the board that results in a set of guiding principles to advance the organization and serve its membership and its volunteers. Since elected board members bring their own individual interests and values, it is important for each individual to understand their responsibilities. They are not there for personal gain or fame, must be "up front" with their ideas as secrecy has no place in governance, and respect time; realizing the value of meetings and allocating time to fulfill commitments.

    Directors should have enthusiasm for the purpose and advancement of the organization, offer ideas and volunteer for tasks, and seek solutions with available resources. They represent the entire industry, committed for the long term, stay engaged longer than just a board meeting, and are more interested in giving than taking credit. Board members should be considered models of excellence in their community. We are always seeking new board members who are committed to teamwork with a board, committees, and staff. If you are interested in becoming a board member, please contact the office at info@wfea.org.


    Convention Opening Keynote

    Steven Wood Schmader, CFEE, has served as the President & CEO of the International Festivals & Events Association (IFEA World), the "Premiere Association Supporting and Enabling Festival & Event Professionals Worldwide," since 2001. He also serves as t publisher and editor of "ie: the business of international events", the leading professional magazine resource in our industry. His efforts have dramatically expanded IFEA's global network that today includes the umbrella geographic regions of IFEA Africa, Asia, Australia/New Zealand, Europe, Latin America, the Middle East and North America. Schmader is a past Chairman of the IFEA World Board of Directors (1999).

    Previously, Schmader served for 11 years as the President & Founder of the original Boise River Festival, which enjoyed the support of more than 750 sponsors and 4000 volunteers and gained recognition as "One of the Top 10 Summer Festivals", "One of the Top 10 Parades" and the "Best (Hot-Air) Ballooning Event" in the United States. Simultaneously, Schmader founded and served as President for NCAA college football's "Humanitarian Bowl" (now the "Famous Idaho Potato Bowl") from its creation in 1997 through 1999; and acted as Executive Producer of the Boise 2000 Millennium Celebration.

    Schmader serves in an advisory and/or consultant role to multiple universities, government bodies and event/tourism related organizations in North America, Asia, Europe, Africa and the Middle East. He is the co-author of Special Events: Inside & Out; contributing author for Building Marketing Alliances; Festival & Special Event Management (4th Edition); Creating Enduring Festivals and the complete library of IFEA resources; a contributing consultant for The Complete Guide to Careers in Special Events; and the forward author for The Sponsorship Seeker's Toolkit (3rd and 4th Editions) and Events Feasibility and Development: From Strategy to Operations, Schmader is a frequent speaker on industry related topics worldwide
  • 01 Aug 2015 6:44 PM | Anonymous

    2015 - Year of the Millennial

    Millennial customers-80 million in the U.S. alone-are about to become the most important customers your business has ever seen. They are not only the largest generation in U.S. and world history, they're on the cusp of commanding the largest wallet power as well. It's estimated they'll be spending $200 billion annually by 2017 and $10 trillion over their lifetimes as consumers, in the U.S. alone.

    They are craving off line experiences and many are finding their identity through memory producing experiences. 77% of young people say their best memories were made at live events. More than ever, special events provide a venue for their memories, and therefore it is important to understand the customer base.


    1. Millennials expect technology to simply work-so you'd better make sure that it does and mobile is the technology closest to their hearts. They embrace and align themselves with technology.
    Because of this identification with technology, millennials tend to adopt new technology more quickly compared with the more skeptical approach of previous generations. They never or hardly ever experience "crashes" as previous generations, and therefore have high expectations with technology.

    2. Millennials are a social generation-and they socialize while consuming (and deciding to consume) your products and services.
    Millennials are a sociable generation. And for millennials, this sociability is expressed online as well as in real life, particularly in the many arenas where online and offline activities and circles of friends overlap. Offline, millennials are more likely than other generations to shop, dine and travel together.

    3. They collaborate and cooperate-with each other and, when possible, with brands.
    Millennials have a positive, community-oriented "we can fix it together" mindset. Millennials want everyone to get along, and they think everyone should be able to.

    4. They're looking for adventure (and whatever comes their way).
    Millennial customers crave the joy of adventures and discoveries, whether epic or every day. They often view commerce and even obligatory business travel as opportunities rather than burdens, due to the adventures that can be had along the way. Lauren Jablonski sums it up "Experiences and events like music festivals bring together communities and can create bonds offline and reinforced online"

    5. They're passionate about values-including the values of companies they do business with.
    Millennials are a highly values-driven generation, specifically in terms of the "civic" values: the values that relate to good citizenship. They are concerned with more than political and ethical issues. They also care about what's genuine and authentic. This interest falls somewhere between a purely aesthetic preference and a search for honesty, for truth. And that is a powerful force for motivating millennial customers.

    But one must always remember, a customer is an individual first and their generation classification second.



    Grant Writing

    Tacoma Police Department and Grant Writing USA will present Grants Management Training class in Tacoma WA on September 24 and 25th. The two day class will review key concepts associated with accepting and managing grant awards. including reporting and record keeping, audit requirements, and program evaluation. This training is recommended for grant recipient organizations across all disciplines. learn more

    Kirkland seeks to award events and festivals lodging tax funding

    The city of Kirkland seeks applications for proposed special events and festivals to be held next year in Kirkland. Applications are due by by 5 p.m. on Aug. 14.

    The city's tourism funds will be awarded for the marketing or operations of special events and festivals designed to attract tourists to Kirkland. The grant application form is available online at www.kirklandwa.gov or by contacting Jeannie McGivern via href="mailto:jmcgivern@kirklandwa.gov">email or tel 425-587-3016. Kirkland's tourism program has been in operation since 2002. During that time, more than $475,000 has been granted to tourism events and programs. The Kirkland Tourism Development Committee (TDC) has proposed to make up to $75,000 available for 2016.

    The Revised Code of Washington (RCW) 67.28.080 provides authority for cities to adopt a lodging tax of up to 4 percent of lodging charges made by hotels and motels. The city of Kirkland has adopted a 1 percent lodging tax rate and may invest these revenues into events that attract visitors to Kirkland.

    Budget Planning

    Now is the time organizations are planning fiscal and calendar budgets. Please be sure to include education at our annual Northwest Festivals & Events Convention & Expo March 12-15, 2015 and our next project - the dedicated printed publication , the Washington Festivals & Events Calendar which is distributed throughout the state.

    Members receive discounts for each activity. Positive feedback continues to grow on both the conference and the publication.

    Need Supplies?

    One Reel will be holding a warehouse sale this weekend (Sat 10-4 and Sun 10-3) 12550 27th Ave NE (27th Ave Ne and NE 127th S.) Lake City. If anyone from WFEA is interested in any items they can come by or call me - Kyle Brown - before/after the event. My cell is 206.650.0004.


    Some items: Bumbershoot vintage T-shirts, Office Supplies, Office Furniture, Pallet Jacks, Garbage Cans, Road Cases, Steel Tool Boxes, Some Assorted Hand/Power Tools, Fence Frames, Pallets,Ticket Booths, Fence Fabric, TelCom items, Art Walls,Track and work Lighting, Assorted Hardware, and the Proverbial "More!"

Contact

Jeannette Brennan, Executive Director
Washington Festivals & Events Association
mailing address
6035 Everson Goshen Road
Bellingham, WA 98226
360.441.7190 
email

Membership Rates

We offer 3 different membership rate levels. For students, individuals and organizations - each based on annual budget.

$75 / $100 / $150

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