Upcoming events

    • February 28, 2019
    • 9:00 AM - 5:00 PM
    • Gonzaga University, Hemmingson Center, Joanne Jundt Lounge
    Register

    Learn from leading experts at this

    innovative seminar on events and sponsorship

    February 28, 2019

    Gonzaga University, Hemmingson Center, Joanne Jundt Lounge

    Spokane has had a long history of staging many of the Northwest’s top events, both large and small.

    The Washington Festivals and Events Association wants to celebrate that excellence and bring event organizers together at Gonzaga University on February 28 for exciting networking and educational opportunities.

    Learn how to sell more sponsorship, increase your bottom line, and enhance other aspects of of your event in order to take it to the next level, from some of the top event professionals in the industry:


    • Katherine Morgan, Senior Vice President and Spokane-Boise Marketing Manager for Bank of America
    • Bruce Skinner, the former CEO of the Fiesta Bowl and the International Festivals and Events Association, and author of the book, Event Sponsorship.
    • Peggy Doering, Valleyfest, President of WFEA
    • Jon Bockstruck, Riverfront Park Event and Group Manager
    • Morgan Marum, Director of Marketing and Business Development for Hoopfest, the largest three on three basketball tournament in the world
    • Suppliers who play a big part in making our events work – Jermaine Yeldon from American On-Site Services, Aaron Hein from V.I.P. Production Northwest, and Sandy Kates from LCD Exposition Services

    Also, we’ll discuss how to form a local festivals and events organization that would be affiliated with the Washington Festivals and Events Association.


    EVENT SCHEDULE

    Thursday, February 28, 2019

    9:00 – 10:15 am

    How to Create Winning Partnerships Through Sponsorship

    Katherine Morgan, Senior Vice President, Spokane-Boise Marketing Manager, Bank of America

    Look at sponsorship through the sponsor’s eyes, and see what they look for when they consider a proposal to sponsor an event.

    10:30 – 11:45 am

    Working With Your Vendors

    Jermaine Yeldon, American On-Site Services; Aaron Hein, V.I.P. Production Northwest, Sandy Kates, LCD Exposition Services

    Industry suppliers play an important part in making our events a success. Learn how to best use their services.

    11:45 am – 1:00 Pm

    Luncheon Program
    Marketing and Branding your Event

    Morgan Marum, Director of Marketing and Business Development Hoopfest

    Hoopfest is the largest three on three basketball tournament in the world, bringing 250,000 spectators annually to Spokane and generating $48 million in economic impact. Here how they bring countless pieces together to make it a success

    1:00 – 2:15 PM

    WorkinG with Your Venue

    Jon Bockstruck, Riverfront Park Event and Group Manager

    2:30 – 3:45 Pm

    50 Money Making Ideas

    Bruce Skinner, WFEA Executive Director

    As the former CEO of the International Festivals and Events Association, Bruce Skinner got to know many of the world’s top event organizers and was often the first person to hear about their new ideas. He’ll present the ones that will help your bottom line.

    4:00 – 5:00 pm

    Networking Social Hour

    Continue to learn from our event speakers.

    Speaker Bios


    Katherine Morgan, Senior Vice President, Spokane-Boise Marketing Manager, Bank of America

    Katherine serves as the Spokane-Boise Market Manager for the Bank of America Local Markets Organization. In this role, she supports the local market goals of connecting businesses, families and individuals to the banking and investment teams that will help improve their financial lives. She also supports efforts to deploy Bank of America’s resources in the market to strengthen the community.

    Specifically, Katherine is responsible for community partnerships, sponsorships and philanthropy in the Spokane/Boise market. She is also responsible for the development and execution of the market plan, designed to drive responsible growth, employee engagement and corporate reputation. In addition, she helps drive business integration in the market by facilitating connections between teammates.

    Katherine has played an active role in the Inland Northwest community since graduating from Gonzaga University in 2006 and receiving her MBA in 2014. Her background includes executive staff roles in Marketing at the Home Builders Association of Spokane & Greater Kansas City.

    Most recently, Katherine served as President & CEO for the Greater Spokane Valley Chamber of Commerce. She was directly responsible for driving collaboration with community leaders and connecting with local businesses in both the Spokane and Kootenai County markets.

    Katherine was raised in the Northwest by her loving parents with her brother, Don, and sister, Frances. In her spare time she enjoys the arts, traveling, and participating in Ironman and destination triathlons.

    Morgan Marum, Director of Marketing and Business Development Hoopfest

    A graduate of Gonzaga University, Morgan Marum spent the past few years as a reporter, content coordinator and account executive for KHQ Local News before making her way to the Hoopfest Team. As the Director of Marketing and Business Development Morgan is the megaphone for the organization. She also manages relationships with all of the sponsors in order to execute the largest 3on3 in the world. The Hoopfest team is comprised of 6 individuals who all have key roles in bringing 250,000 to the streets of Spokane for the past 30 years.

    Bruce Skinner, WFEA Executive Director

    Bruce Skinner was one of a handful of people who started selling festival and event sponsorship in the mid-80’s, and is a highly regarded consultant to business and the special events industry with vast experience. He currently is the Executive Director of the Washington Festivals and Events Association, after serving as the Chief Revenue Officer for the College Football National Championship Game held in Phoenix in January of 2016.

    He is the author of the book, The Complete Guide to Selling Event Sponsorship, published by John Wiley & Sons, Inc., of New York, and is the founder or co-founder of five Rock n Roll marathons in Seattle, Portland, Phoenix, San Antonio and Nice, France.

    He served as the executive director of the Fiesta Bowl in Phoenix, Arizona, (1980-1990) and President of the International Festivals and Events Association (1990-2001). He also has served as the Executive Director of the Olympic Medical Center Foundation in Port Angeles – Sequim.


    Jon Bockstruck, Riverfront Park Event and Group Manager

    Jon Bockstruck was born raised in the Spokane Valley and graduated from Eastern Washington University’s Communications Department. His diversified background includes 15 years in retail management and 12 years in media territory management as a Senior Multimedia Sales Executive. All the while playing in local bands and running a DJ business specializing in weddings. His diversified experience complements his exceptional customer service and relationship building.

    Peggy Doering, Valleyfest Executive Director, President of WFEA

    Peggy is the Executive Director of Valleyfest, the City of Spokane Valley’s premier event. Peggy started working on Valleyfest as a community volunteer 28 years ago; has led the expanding nonprofit since 1996. Valleyfest began a one day festival in 1990 and has grown into a three day fall festival; five years ago the July Cycle Celebration was added. This nonprofit has twenty six committees, over 200 volunteers, and partners with other community nonprofit to invite visitors to the City of Spokane Valley to shop, play and stay.

    With Peggy’s interest in nonprofit work, she was the volunteer coordinator for MidCity Concerns Meals on Wheels Spokane, and an adult trainer with several Girl Scout Councils.

    She earned her BA in Speech Therapy and Education at GU which led to employment with school districts in the United States and with state department schools overseas.

    In Spokane, Peggy has served on the YMCA Advisory Board, Greater Gonzaga Guild President, GU School of Business Dean’s Advisory board, and Washington State Festival Association.

    She resides in Spokane Valley with her husband Greg, and is the mother of three adult children and grandmother to three.


    • March 07, 2019
    • 10:00 AM - 5:00 PM
    • Columbia Bank - Vancouver, WA
    Register

    Learn from leading experts at this

    innovative seminar on events and sponsorship

    March 7, 2019

    Columbia Bank, Vancouver, WA

    Take a deep dive into the world of festival and events and learn how you can improve programming and increase your bottom line.

    Top Northwest event producers Jeff Curtis of the Portland Rose Festival and national event producer Bruce Skinner will provide you with many ideas on how to improve your event.

    The Washington Festivals and Events Association, the state’s leading authority on special event production, brings this seminar to Southwest Washington, bringing event organizers together for educational and networking opportunities.


    EVENT SCHEDULE

    Thursday, March 7, 2019

    9:00 – 9:45 am

    How to Keep your Sponsors Coming Back

    Michelle Picinich, Clark County Recycled Arts Festival

    Look at sponsorship through the sponsor’s eyes, and see what they look for when they consider a proposal to sponsor an event.

    9:55 – 10:30 am

    Why We Sponsor What WE do

    Phillip Cianni, General Manager, McCord’s Vancouver Toyota, others to be announced

    Look at sponsorship through the sponsor’s eyes, and see what they look for when they consider a proposal to sponsor an event.

    10:40 – 11:35 am

    The gReening of Events

    Melissa Johnston, Waste Connections of Washington

    Take a new look at managing all of the waste generated atyour event and consider different ways to reduce that waste or manage it in a more earth-friendly way.

    11:45 AM – 1:00 PM

    Luncheon Program
    How to Develop Effective Partnerships

    Jeff Curtis, Portland Rose Festival

    Learn how to build relationships with your key partners, whether they be elected officials or sponsors. Also learn how to use door openers to get to them face to face.

    1:00 – 2:15 PM

    WorkinG with Municipalities

    Stacey Donovan, City of Vancouver Manager of Special Events

    2:30 – 3:45 Pm

    The Keys to Selling Sponsorship

    Bruce Skinner, WFEA Executive Director, author of “Event Sponsorship”

    “Everything being equal, people will do business with a friend. Everything being unequal, they still will do business with a friend.” This quote from legendary IMG founder Mark McCormack sums up how you can network and develop partnerships that can significantly increase your bottom line. Here from the former CEO of the Fiesta Bowl and the International Festivals and Events Association.

    4:00 – 5:00 pm

    Networking Social Hour

    Continue to learn from our event speakers

    Speaker Bios

    Jeff Curtis, Portland Rose Festival

    Jeff Curtis wants people to have fun. As the CEO of one of the world's most tenured special events, the Portland Rose Festival, he knows that events are essential at defining and uniting a community and that fun plays a fundamental role in successful celebration. He also knows that it can be hard work to provide people a safe and memorable place to play.

    The immediate past chair of the International Festivals & Events Association--the trade organization for the world's great events--Jeff has a wealth of insight into the shared challenges and rewards of the events profession, something he has experienced first-hand during his twenty years at Rose Festival. He began his events career in major league sports before revolutionizing Rose Festival's sponsorship sales efforts as its Director of Sales & Marketing.

    As the festival's CEO for the past dozen years, Jeff has successfully overseen three major strategic efforts, including seeing Rose Festival through the celebration of its heralded centennial and the subsequent downturn in the economy. During that time, the festival remodeled its board governance, transitioned to a 501(c)3 nonprofit and was finally named the Official Festival of the City of Portland, more than a century after its inception. Working closely with the City, Jeff was able to broker the festival's first-ever stable headquarters, an ideal location in the center of Portland's Waterfront Park.

    With a leadership style that combines business acumen with good humor, Jeff successfully emphasizes collaboration and teamwork to achieve the Rose Festival's continued prominence in both the Portland community and the people-centric world of special events.

    Bruce Skinner, WFEA Executive Director

    Bruce Skinner was one of a handful of people who started selling festival and event sponsorship in the mid-80’s, and is a highly regarded consultant to business and the special events industry with vast experience. He currently is the Executive Director of the Washington Festivals and Events Association, after serving as the Chief Revenue Officer for the College Football National Championship Game held in Phoenix in January of 2016.

    He is the author of the book, The Complete Guide to Selling Event Sponsorship, published by John Wiley & Sons, Inc., of New York, and is the founder or co-founder of five Rock n Roll marathons in Seattle, Portland, Phoenix, San Antonio and Nice, France.

    He served as the executive director of the Fiesta Bowl in Phoenix, Arizona, (1980-1990) and President of the International Festivals and Events Association (1990-2001). He also has served as the Executive Director of the Olympic Medical Center Foundation in Port Angeles – Sequim.

    • April 03, 2019
    • (PDT)
    • April 05, 2019
    • (PDT)
    • Red Lion
    Register

    The Northwest's premier annual gathering of festival and event professionals for learning and networking. Three days of intensive workshops, educational sessions, and keynote presentations from local and national industry leaders. Also local entertainer vignettes, silent and live auctions, industry trade show and the annual Summit Awards for achievements in our regional industry.

    Please see the 2019 Conference pages for full description, schedule and detail.

    Red Lion , Bellevue WA

    11211 Main St
    Bellevue, WA 98004

    Reservation Counter Call Center: 

    (425) 455-5240

    Reserve Online:
    Washington Festival and Events

    The Group code is WASH0402


Contact

Bruce Skinner, Executive Director
Washington Festivals & Events Association
Mailing Address
1015 Georgiana Street
Port Angeles, WA 98362
360.441.7190 
email

Membership Rates

We offer 3 different membership rate levels. For students, individuals and organizations - each based on annual budget.

$75 / $100 / $150

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