KEYNOTE:
Show Me the Money
2:45 – 3:45 p.m.
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While most festivals and events are nonprofit organizations, that does not mean they shouldn’t strive to maximize revenues to assure ongoing sustainability. Afterall, 501(c)(3) is not a vow of poverty! Bruce Erley, APR, CFEE, has nearly a half century of experience in event sponsorship and revenue generation. He’ll kick-off WFEA with an informative and entertaining keynote on some tips and tricks to increase your bottom line from maximizing sponsorship dollars, to creating VIP packages and add-on experiences, to monetizing trade partnerships.
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Bruce Erley, Creative Strategies, Denver
Round Tables
4:00 – 5:30 p.m.
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Dinner With an Expert
6:00 p.m.
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Sign up for the topic of your choice -- here’s your chance to pick the brain of an expert in your requested subject.
Event Experts at Selected Spokane Restaurants
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Why We Sponsor What We Do
8:00 – 8:45 a.m.
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Too many times we look at sponsorship through our event’s eyes, instead of through the eyes of our sponsors. Learn how you can increase your sponsorship revenues by learning what drives the needs of your prospective partners.
Liz Hooker, Spokane Downtown Association
Kyndra Gamache, Northern Quest Casino
Matt Gibson, Northern Quest Casino
Beth Hegde, Providence Health
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Grant Opportunities: Best and Innovative Practices for Festival and Event Organizers9:00 – 9:45 a.m.
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For Large, Mid-Sized and Small Markets
- Learn new ways to cultivate a prospective grantor
- Effective writing techniques that will set the stage for a future grant award
- Diversifying your revenue sources from government, corporate, trusts and foundational grants
Wendy Tyner, Tyner and Associates
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Researching Potential Partners: The Sponsor Perspective
10:30 – 11:15 a.m
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- How to research your sponsor’s needs
- How to discover how your sponsor’s mind operates
- Why ongoing partner research is important
- What is important and valuable to sponsors
- What’s important at fundraising events
Big Market Events
Erick Peck, BECU
Paula Beadle, Caravel Marketing
Peggy Doering, Spokane Valleyfest
Small to Mid-Sized Markets
Chuck Denney, Tumwater Parks and Recreation Department
Liz McLaughlin, Boys and Girls Clubs of Benton and Franklin Counties
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Network Supplier Lunch
EXPO Speed Dating
11:00 a.m. – 12:30 p.m.
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Discover the latest trends in our industry! Each table at the lunch will be hosted by a vendor/supplier, who will distribute materials and discuss the merits of their products with fellow table members. During this lunch, each table will be visited by multiple different suppliers
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Non-Sponsorship – How to Increase Food and Beverage Revenues
12:45 – 1:30 p.m.
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- Controlling inventory
- Training servers
- Price determination
- How to maximize beer garden results
Large Markets:
Phil Megenhardt, Bold Hat Productions
Small to Mid-Sized Markets
Rose Thompson, Victoria Jones, Dungeness Crab and Seafood Festival
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Sponsorship - How to Develop a Proposal and Pricing
1:45 – 2:30 p.m.
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- Customizing a sponsorship proposal for a business category
- How to present added value and benefits that will get a proposal noticed
- Demographic information about your event that will match with your potential sponsor
- “Creating the Right Fit”
- Helping sponsors differentiate themselves from their competitors
Large Markets
Melissa Jurcan, Compass One at Amazon
Small to Mid-Size Markets
Anne Moneymaker, Central WA State Fair
Meredith McIlmoyle, Anacortes Arts Festival
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Sponsorship – The Importance of Retaining Your Sponsors
2:45 – 3:30 p.m.
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- Renewals and retention is EVERYTHING in sponsorship
- Stats and trends
- Best practices to improve your sponsorship renewals
- Pre-event
- During event
- Post-event
- Renewal Process
- Post event reports
- Recap and renewal meetings
- Renewal documents
Large Markets
Bruce Erley, Creative Strategies
Small to Mid-Size Markets
Amanda Korb, Blue Ink
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Sponsorship – Developing a Benefits Package
3:45 –4:30 p.m.
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Benefits: The Formula for Sponsorship Success and Growth”
- Adding Value to Your Sponsorship Packages
- Sponsorship exclusivity vs. non-exclusivity
- Using the demographics of your event
- Business-to-business opportunities
- The importance of activation
- How to provide the best in sponsorship hospitality
- Using post-event evaluation statistics
Large Markets
Amy Lindsey, Riverfront Park, Spokane
Small Markets
Tawnia Linde, Clark County Fair
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Keynote:
Producing the Mega Event
4:45 – 5:30 p.m.
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• Special events are a lot of work, increase your event’s scope
• Thinking outside the box
• Maximizing revenues
• Minimizing expenses
Jon Neill, Community Cancer Fund
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Dinner With an Expert
6:00 p.m.
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Sign up for the topic of your choice -- here’s your chance to pick the brain of an expert in your requested subject.
Event Experts at Selected Spokane Restaurants
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Events and Tourism
8:30 – 9:15 a.m.
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Events have been a key part of tourism efforts throughout the Pacific Northwest – hear how they can generate economic impact and put heads in beds. Also, learn how you can work with your local tourism entities to help market your event.
Rose Noble, Visit Spokane
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Sponsorship – The Key to Successful Sponsorship Sales
9:30 – 10:15 a.m.
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- Just another form of the sales process
- Building relationships, people buy from people
- Developing a potential list of sponsors
- Leveraging your board and other sponsors to sell
Large Markets
Adriana Berndt, Spokane Lilac Festival
Annika Marshall, Marcon Renovation
Small to Mid-Sized Markets
Amy McGuffin, Kittitas Chamber of Commerce Mary Kae Repp, Genesis Marketing
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How Budgeting Can Save You Substantial Money
10:30 – 11:15 a.m.
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- The importance of forecasting
- Conservative budgeting
- Developing a process
- Who’s accountable
Large Markets
Eric Corning, Seattle Seafair
Tom Stebbins, Vision Marketing, Spokane
Small to Mid-Sized Markets
Jim Jones, OMC Foundation, Port Angeles, former Clallam County Administrator
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Keynote:
How to Be Creative With Sponsorship
11:30 – 12:45 p.m.
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- Events = creativity
- Brainstorm ideas to help your sponsors
- Look for that unique idea
- Creative activation
Beth Knox, Seattle Sports Commission
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Sponsorship – Expanding Your Partners and Growing Revenues
1:00 – 1:45 p.m.
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- Sponsorship categories
- Creating a sponsorship menu
- What companies should you target
- How your event can fit a sponsor’s needs
Large Markets
Riley Stockton, Spokane Hoopfest
Small to Mid-sized Markets
Victoria Jones, North Olympic Discovery Marathon
Kari Chance, Juan de Fuca Festival of the Arts
Lori Lancaster, Benton Franklin Fair
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Non-Sponsorship – Ticketing and How to Expand Your Revenues
2:00 – 2:45 p.m.
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- Using data from your ticket sales
- Why online ticketing can increase your revenues
- How to improve your cashflow
Large Markets
Amy Maxwell, Ticket Tomato
Small to Mid-Sized Markets
Georgia Johnson, Field Hall, Port Angeles
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Behind the Scenes at Bloomsday and the 50th Anniversary of EXPO ‘74
3:00 – 3:45 p.m.
Spokane is known for producing large scale events, including Hoopfest, the Lilac Festival, Valleyfest in Spokane Valley, Bloomsday, several others, and now the 50th anniversary of EXPO ’74. Go behind the scenes at two of them and learn how they develop and produce them.
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