Wednesday, March 14, 2018 Pre-Conference Workshop & Lunch Requires separate registration
9:00 a.m.–4:00 p.m. DESIGN, DEVELOP and DELIVER  

This session will help you in building a solid plan.  WFEA President Jon Stone will begin the process of helping you develop a pathway for your festival/event/company.
9:00am - 11:45am
Part One -Branding Your Event 
Kevin White, CSEP, Founder/Chief Strategist-XPL
Festivals and events are a big responsibility.  Take a look at the decision-making process that companies go through when deciding how to build a corporate event around a brand.  This session looks at why companies bother branding, how to do it properly and how to determine success of branding messages for an event.

Part Two - Sponsorship and other Revenue Generating Ideas
Melissa A. Jurcan, CSEP, Principal-Agency M

Networking Lunch
1:15pm- 4:00pm
Part Three - Operations
Jon Stone, Partner-CEA Partners
A year's worth of planning culminates in just hours or days of actual event run time.  For many events, this fleeting window of time constitutes the majority of annual revenue earning potential as well as the lion's share of your annual expenditures.  The realities of modern field operations demand a deliberate and comprehensive game plan.  Assessing details of programming, health and safety and site production is critical to identifying the viability of the ultimate success of your plan.

Part Four - Finance
Susan Den, Director of Finance, On the Boards
Throughout the office and across the calendar, there are many moving parts to any event.  The common thread to success is a strong administration and finance program tying it all together.  Learn how to properly segment functions and responsibilities.  Determine how these concerns interact in service and leadership to operations, revenue and marketing.

Wednesday, March 14, 2018 Educational Conference


Industry veterans moderate rotating roundtable discussions on timely subject matter.

"Music and Events" 
Craig Cooke, Pacific Rim Talent, Bothell

It is impossible to provide entertainment that everyone will like but you can try.  Considering age groups, ethnicity specific to your event, radio sponsors and local celebrities all go into giving you the best chance to please the most people.  
"Creating Silver Linings for Your Vendors" 

Stephanie Allestad, Creator, Co-founder Chocolate on the Beach Festival, Pacific Beach

Happy Vendors make for a Happy event. Learn simple things you can do to make your vendors feel special and appreciated, without breaking your budget.

"Event Production" 

Mike Prebezac, Owner, Event Management Services

Learn the mechanics of designing and planning a festival from the ground up. This session will cover how to lay out your sign, equipment and services needed, and avoiding the pitfalls of last minute planning that can throw off your entire budget. Learn how to create site maps and communicate needs and placement to your suppliers.

"Sponsorship 101"

Bruce Skinner, Bruce Skinner & Associates, Author of "Event Sponsorship", Port Angeles

"Working with your City"
Mark Hendrickson, City of Kent

Producing an event in your city can be a challenging experience.  This roundtable can help event producers navigate through sometimes murky waters of permits, insurance and fees.  It doesn't have to be tough if you know who to talk to and what questions to ask.

Board of Director Development
Lisa Elder, Showcase Management Group, LLC , Lake Stevens   

and More............................................


Opening Reception
Renew old acquaintances and make new ones at the incredible venue of Tin Can Alley in Tacoma.  PJ Hummel and Company's world headquarters is a re-purposed century-old factory located in the transportation hub of Tacoma known as the Dome District.  Tin Can Alley is a facility for human connectivity as well as a celebration of art, culture, tourism and business.  You'll be amazed by the PJ Hummel decor collection itself - where else can you find a life-size gold elephant?  Thematic propping - PJ Hummel and Company calls their inventory "Event Magic" - is their specialty.
8:30pm - 10:30pm
Hospitality Suite -

Thursday, March 15, 2018

8:00am - 8:45am
WFEA General Membership Meeting
Jon Stone, Chairperson, Washington Festivals & Events Association

Meet your board of directors, hear about plans for 2017 and express your thoughts about the organization.

9:00am - 10:00am
How to Think Like Google, Disney, and Other Innovative Brands
Keynote - Kevin White, Founder/Chief Strategist- XPL

The event industry is one that lives and dies by the idea.  Are we doing everything we can to nurture an innovative mindset within our companies?  Why do some companies seem to be constantly setting the trends, while others are following?  What are Google, Disney, and 3M doing internally to foster a culture of innovation and ideation, and how can you adopt those principles to your team?  In this session, Kevin White will look at the characteristics that define such processes, explain how to best apply them in a business setting, and give resources to foster creativity at your organization.

10:00am - 2:30pm

10:15am - 11:30am

Techonology Bar
Paolo Tosolini, Tosolini Productions

This session will be open throughout the day - Paolo Tosolini and Tosolini productions will show you how festivals and events can adopt emerging media.  Their specialties include touch display solutions, 3D virtual tours and Virtuality Reality/Augmented Reality.  VR/AR are topics that you hear everywhere in the media today, but what does it really look and feel like?  Attendees will get a chance to experience the technology and an immersive experience.  Paolo and his team will be bringing you the hottest VR experiences as well as VR "Theme Park," where they took their body of work and website and made it into a fun, interactive and engaging experience. 

Experiential Brand Marketing
David Doxtater, Executive Producer/Principal Design-The Workshop

Experiential marketing is a strategy that directly engages consumers and invites and encourages them to participate in the evolution of a brand.

2030:  The Future of Events
Melanie Corey-Ferrini, Dynamik

The founder of Dynamik has a wide range of unique and relevant expertise providing innovative thinking for every project.  With ever-changing trends and consumer demands, projects require new approaches.        



Building and Maintaining Partnerships
Beth Knox, President/CEO-Special Olympic Games 2018

It all comes back to relationships.  Learn from event and festival veteran Beth Knox on how to engage, secure and retain meaningful partnerships in the digital age.  An upfront investment in relationship research and development will pay off in the long run.               

11:45am - 1:15pm
Focused Found Table Sessions:  "Building Connections"     


1:30pm - 2:30pm    

2:45pm - 3:45pm

Technology Bar
Paolo Tosolini, Tosolini Productions  
Contined from 10 a.m. this morning.

WHY WE Sponsor What We Do
Panel:  Alaska Airlines, Starbucks & Boeing 

Make it a goal to start researching corporate sponsorship opportunities and diversify your revenue stream.  Learn from key corporate representatives their decision making process and evaluation on what they will sponsor in a community.

Law & Order- Addressing Legal Questions for your Event
Attorney Mary Ellen Reihsen, Business Attorney, DBS Law, PLLC 

Attorney Reihsen  of Weddings & Events Law will share her insights and experiences from event clientele on how to proactively address potential legal liability in the industry, as well as answer your burning questions.  She will cover contract and employment fundamentals, marijuana laws in the Pacific Northwest, and discuss safety issues and best practices for festival and event professionals.    

Creative Sponsorship Activation in Event Marketing
John Thorburn, Marketing Director, Bold Hat Productions

Sponsors and partners are looking for creative methods to engage with your event guests. Explore ways to involve sponsors in event marketing, festival activities and post-event promotions to keep sponsor dollars flowing and improving sponsor renewals while still creating fun guest experiences for your audience.


Reaching the Millennial Audience 
National Film Festival for Talented Youth


Music Partnerships/Bookings Entertainment  
Michael McMorrow, Event Producer/Entertainment Manager, Seafair 

Discover how to understanding best practices in planning event entertainment.  Explore different techniques in booking your event entertainment and the pros and cons of each.  Learn how to better understand different techniques after booking.


How to Tell Your Story
Mark-Dyce Ryan

Donors and Fundraising
David Williams, Executive Director, Hydroplane and Raceboat Museum

FSMA Complaince - What, When, How
Craig Doan, Food Safety & Food Processing Specialist, Impact Washington

On August 30, 2015 the FDA published final rules for implementing regulations in the area of preventive controls.  The compliance clock triggered on September 17, 2015 for human food and animal feed/pet food processors, produce growers and food importers.  The FSMA rules are focused on prevention of food safety issues and encompasses the entire food system.

WFEA GALA - Auction Dinner & Entertainment  
8:30pm - 10:30pm
Hospitality Suite

Friday, March 16, 2018

 8:00am - 9:15am

AWARDS BREAKFAST - Champions by Design

A celebration of excellence in the special events industry 
Pacific Northwest Summit Awards hosted by Jon Stone, Chairperson, Washington Festivals & Events    

9:30am - 10:45am




Professional Event Budgeting and Forecasting
Jon Stone, CEA Partners; Susan Den, On the Boards

Study the mechanics of proper budgeting and forecasting.  Explore the myriad of ways these powerful tools can be leveraged across your endeavor.  You will be surprised by simple functionality that you may have been overlooking.                    


Event Branding Through Imagination
Moderator:  Amanda Korb, Blue Ink, Ileigh Reynolds, Animate my Events; Kelli Bieleman

From ground stickers to glitter signs come learn about new ideas in event branding, unique media creation and print.  Explore the benefits of a branded name and image for your event, through consistent event campaigns and themes.  Learn to bring your event marketing to life from imagination to production.


Relationships:  The Secret to Increasing Your Sponsorship Bottom Line
Bruce Skinner, Executive Director, Washington Festivals & Events Association

"Everything being equal, people will do business with a friend.  Everything being unequal, they still will do business with a friend"  This quote from legendary IMG found Mark McCormack sums up how you can network and develop partnerships that can significantly increase your bottom line.  Here from the former CEO of the Fiesta Bowl and the International Festivals and Events Association and the author of Event Sponsorship.

Events and Tourism
Mark Abshire, Executive Director,  Port Angeles Regional  Chamber of Commerce

Port Angeles believes in supporting events financially and otherwise.  Learn how they've been able to increase room nights, economic impact and great events for local residents by doing so.
11:00am - 1:00pm
How to Prepare for the Active Shooter and Other Crisis Events




Bruce Skinner, Executive Director
Washington Festivals & Events Association
mailing address
1015 Georgiana Street
Port Angeles, WA 98362

Membership Rates

We offer 3 different membership rate levels. For students, individuals and organizations - each based on annual budget.

$75 / $100 / $150

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